State of the Media Conference

for the

Maritime and Logistics Industry

Port of San Francisco

Bayside Conference Room, Pier 1, San Francisco, CA
November 6, 2009—8 am to 4:30 pm

How can you best leverage your advertising budget and your PR efforts in today’s media environment? Are the new social media tools right for your company or just a waste of time? Should you place print ads or move to online environments? How do you use social media to reach your audience?

So many changes are taking place—mergers within the media industry resulting in publications disappearing and print publications transforming to online entities, new entrants to the marketing mix like Blogs, Facebook, and Twitter. Join us and learn from the experts what the future holds and how to find your target audience in today’s media environment

Agenda

8:00 to 9:00 am	Registration & Continental Breakfast
9:00 to 9:15 am	Welcome Jill Rodby, Principal, Rx2 Marketing Communications
9:15 to 9:45 am	Keynote Address—Future of the Industry Media Alan Glass, former Chairman, President and CEO of Commonwealth Business Media. Currently serves on the Executive Operating Boards of private equity firm RFE Investment Partners and is an Operating Partner of Sequin Partners. He is a Director and member of the Audit Committee of Ziff Davis Enterprise Mary Corcoran, Senior Vice President and Group Director, Edelman Digital. Edelman is the world's leading independent public relations firm, with more than 3,200 employees in 51 offices worldwide
9:45 to 10:15 am	Print versus Online George Zafirov, Publisher of 3PLNews.com Peter Philips, Publisher, Pacific Maritime Magazine
10:15 to 10:30 am	Coffee break
10:30 to 11:30 am	How to achieve media coverage for your company (editors will share what they look for in a story) Barry Horowitz, CMS Consulting Services (Moderator) Peter Philips, Publisher, Pacific Maritime Magazine Keith Higginbotham, California Contributing Editor for Pacific Maritime Magazine, union representative with the Communications Workers of America, and a columnist for the online news site LBPost. Patrick Burnson, Executive Editor, Logistics Management
11:30 to 12:00 pm	Tips on writing an effective Press Release JohnHenry Giddings, Director, Agency Group West, PR Newswire
12:00 to 1:30 pm	Lunch—take the time to explore the world renown Ferry Building and its variety of dining options
1:30 to 1:45 pm	Creating advertising that works – 5 key elements Tony Wessling, President, The Wessling Group
1:45 to 2:30 pm	How to incorporate social media into your PR mix Barry Horowitz, CMS Consulting Services (Moderator) Peter Hurme; Publisher, Northwest Publishing Center and Senior Editor, Cargo Business News Magazine Jon Miller, Vice President Marketing, Marketo
2:30 to 3:15 pm	Blogging - is it right for your company? Jennifer Baum, Managing Director, Peridot Productions, Inc. Jon Miller, Vice President Marketing, Marketo Rosemary Coates, President, Blue Silk Consulting
3:15 to 3:30 pm	Coffee break
3:30 to 4:00 pm	Twitter - how to leverage micro blogging for your PR efforts Jennifer Baum, Managing Director, Peridot Productions, Inc. Gina Giachetti, Public Relations Consultant, About Communications
4:00 to 4:30 pm	Q&A