According to an article in the Wall Street Journal, jingles will be used in more ads this year. Apparently in the late 1930’s “happy music” in ads was a sure sign the country was rebounding from the Depression. I think we could all use some “happy music” in ads or otherwise this year! Read more about the ad trend predications for 2011 in the WSJ’s article “Ad Execs Gaze Into 2011 Crystal Ball”
At the recent State of the Media Conference in San Francisco, I had an opportunity to sit down with Peter Philips, President of Philips Publishing Group and Publisher of the Pacific Maritime Magazine. We talked about the best ways to get a company in print and he provided some valuable information:
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Rosemary Coates is the President of Blue Silk Consulting specializing in supply chain planning and execution. She has extensive knowledge and experience in manufacturing and outsourcing in China, and has worked for extended periods in both Asia and Europe. Rosemary recently released her first book, 42 Rules for Sourcing and Manufacturing in China, (available at Amazon.com).