Branding through Blogging:

Rosemary Coates is the President of Blue Silk Consulting specializing in supply chain planning and execution.  She has extensive knowledge and experience in manufacturing and outsourcing in China, and has worked for extended periods in both Asia and Europe. Rosemary recently released her first book, 42 Rules for Sourcing and Manufacturing in China, (available at Amazon.com).

I sat down with Rosemary to discuss how she is using her blog (http://rcoates.wordpress.com/) to brand Blue Silk Consulting and to promote her book:
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