Tips on getting media coverage in industry publications

Recently I had an opportunity to sit down with Peter Philips,  President of Philips Publishing Group and Publisher of the Pacific Maritime Magazine.  We talked about the best ways to get a company in print and he provided some valuable information:

Question –   Should a press release be sent out to all publications in general or should the public relations department try to narrow down the distribution?

Peter – “Do your homework.  Make sure that your release, email or phone call is directed at the publication’s audience.  Standard Rate and Data Service (SRDS) is a good place to find editorial and audience profiles for all US publications. SRDS is available online and at most larger public libraries.”
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ABC‘s of Twittering

Recently a client asked for a simple paper on how-to use twitter so that he could pass it to his editors. Easy I thought; as I sat down to write the list; soon to find out that explaining all the nuances of twitter is anything but easy. So instead of reinventing the wheel I found this excellent tutorial “The Complete Guide to Twitter” by Mark O’Neil on MakeUseOf.com. It’s a free download once you enter your name and email address.

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The Media was the story in 2010

NPR The Media Made
From The Stewart/Colbert rally to Wikileaks; media personalities were the headlines. Interesting interview with NPR media correspondent David Folkenflik

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Look for more “happy music” in ads this year –

According to an article in the Wall Street Journal, jingles will be used in more ads this year.   Apparently in the late 1930’s “happy music” in ads was a sure sign the country was rebounding from the Depression.   I think we could all use some “happy music” in ads or otherwise this year!       Read more about the ad trend predications for 2011 in the WSJ’s article “Ad Execs Gaze Into 2011 Crystal Ball”

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